As many of you know, our journey to bring the finest olive oil in the world to your table is deeply personal. Recently, I had the incredible opportunity to step away from my usual routine and immerse myself in the heart of our olive oil production in Jaén, Spain. I've been visiting our amazing launch producer, Lucia, right in the thick of the first olive oil harvest of the season. And let me tell you, it's been an experience that has profoundly deepened my appreciation for every drop of Oliiv.

The Grueling Beauty of the Harvest

When I arrived, the groves were already buzzing with activity. The timing of the harvest is absolutely critical; getting the olives at that precise, fleeting moment of perfect ripeness is a delicate dance between nature and human expertise. Miss it, and the oil's character changes. Hit it just right, and you capture that vibrant, fresh essence we all adore.

I joined the teams in the groves, and I can honestly say, it’s some of the hardest work I’ve ever witnessed. The Jaén sun is relentless, beating down on the ancient, gnarled trees. The land here isn't flat; we're talking steep gradients that make every step a focused effort. And the sheer dedication of the team, meticulously gathering the best fruit by hand from these challenging slopes, is truly humbling. This isn't just farming; it's an intense, physical commitment to quality, performed under conditions that truly test endurance. Every strained muscle, every bead of sweat, is a testament to the passion poured into each olive.